Marketing and Distribution

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  • This course is open for 12 weeks
  • 13 lesson series
  • Certificate of completion
  • 4 hours, 45 minutes of video
  • Industry-Leading Instructors
  • Downloadable Class Materials
  • Illustrated Companion Guides


You’ve made your cinematic masterpiece, now what? One of the most secretive and difficult processes of filmmaking is selling your movie to distributors.  When you’re at the negotiating table, of all the people at the table – sales agents, distributors, agents, and managers – you are the least knowledgeable person there, and they know it.
The Arts & Business Center Distribution Course takes you behind closed doors to teach you how the sales end of the industry works.  We take you to the American Film Market and the Sundance Film Festival to see how deals are struck.  Learn from the VP of Distribution of Lucas Film how to navigate the sometimes-tricky waters of domestic and foreign distribution. Learn how to market your movie at a film festival and ultimately get the best deal possible.
You will learn from Hollywood’s top producers and distributors as they walk you into the heart of the Hollywood sales machine to arm you with the knowledge to be the smartest person sitting at the negotiating table.
The lessons
  • Film Marketing

    Learn how the massive marketing machine works in hollywood and how you can use it to promote your movie.
  • Reaching Your Audience

    Learn how to effectively determine, define, and market to your audience.
  • Designing the Key Art

    Learn how to design an effective movie poster that will reel your fans in, help you raise awareness in your film, and get a distribution deal.
  • Making a Movie Trailer

    Learn how to market your movie with key do's and don'ts when making the trailer.
  • Building Your Website

    Learn how to build an engaging website that will help you sell your film to audiences and distributors.
  • Building a Press Kit

    Learn how to craft the idea press release to get the media interested in covering your story.
  • Working with the Media

    Learn how to conduct yourself during television, print, and radio/podcast interviews to get the maximum exposure for your project.
  • Intro to Distribution

    Learn how the distribution process works, the way studios approach the process, the windows and time frames of distribution, how to approach self-distribution, and knowing your audience.
  • Film Ratings and the MPAA

    Learn how a rating can impact your ability to sell and monetize your movie, how to work with the MPAA, and the process of obtaining a rating.
  • Domestic Distribution

    Learn the distribution process so you know what to expect, what materials are needed, and most importantly how to protect yourself in the high stakes game of film distribution.
  • Foreign Distribution

    Learn how foreign sales agents work, how to find a reputable agent, common scams used to steal your movie without paying you, what you will be expected to deliver, how to collect your money, and hundreds of other tips.  We take you to the heart of it all at the American Film Market to see – firsthand, how the foreign distribution process works.
  • Film Festivals

    Learn how to find a qualified producer’s rep, how to get into top film festivals, what to do once you are accepted, how to attract the right audiences at the screenings, and how to leverage the opportunity for your next production.
  • Internet Distribution

    Learn how to properly distribute your movie online, how content aggregators work, how to find a unique presence online, and how to leverage your online movie to get your next movie deal.